I’m drawn to ideas that challenge the mainstream and push culture forward. My work is rooted in building authentic identities that strengthen brand value while helping athletes and creatives feel empowered beyond performance alone. What started as a hobby evolved into a deeper curiosity about business, branding, and the power of storytelling within modern sports culture. I’m especially interested in how brands market through partnerships, how organizations can create impact in the NIL era, and how athletes at every level can maximize the digital landscape we have been presented with.

I’ve been fortunate to learn from incredible mentors and experiences across sports, media, marketing, and athlete relations. Those experiences have shaped my mission to be a resource in an industry that is evolving rapidly and to help others navigate it with clarity, confidence, and intention.

Beyond business, I’m also passionate about mental health advocacy and reducing the stigma surrounding those conversations, particularly within athletics. I believe confidence should exist beyond achievement and I hope my work not only produces meaningful results, but also creates space for growth, and impact that lasts beyond the spotlight.