Drawn to ideas that challenge the mainstream and push culture forward, my work is rooted in building programs and platforms that help athletes feel empowered beyond performance alone. What started as a hobby evolved into a deeper curiosity about business, player marketing, and the power of storytelling within modern sports culture. I’m especially interested in how organizations can create off-court/field impact in the NIL era, and how athletes at every level can maximize the digital landscape we have been presented with.

This has led me to operate in the grassroots space where I keep a pulse on relevant profiles and marketing initiatives. I’ve been fortunate to learn from and nurture an incredible network across sport, media, marketing, and athlete relations. Personally spending time as a player, consumer, trainer, and consultant on both the brand and athlete side has provided me with a dynamic understanding of the athlete ecosystem. I am a strategic connector consistently vouching for people development and believe that sport is a vessel to speak life. This has shaped my mission to be a resource in an industry that is evolving rapidly and to help others navigate it with clarity, confidence, and intention.

Beyond business, I’m extremely passionate about mental health advocacy and reducing the stigma surrounding those conversations, particularly within athletics. I believe confidence should exist beyond achievement and I hope my work not only produces meaningful results, but also creates space for growth, and impact that lasts beyond the spotlight.